Model in the cream Colour Theory Tee with a cyan sling bag and a rolled pink mat

Objects with attitude

Outside theordinary.

Objects. Attitude. Everyday expression.

Shop the edit ↗ Watch the film
New drop Colour Theory Tee₹990

Scroll to go off script

The EXPO point of view

Good design.
Bad habits.
Bright ideas.
No boundaries.

For people who turn the everyday into something entirely their own.

An experiment in everyday colour

Portrait of a man in a plain white tee against a grey studio wall

A study in everyday expression

Your everyday.Reimagined.

Woman on a studio stool with a canvas tote and olive trousers
Take your colour with you
Man in sunglasses and cargo trousers against a cobalt wall
Your point of view matters
Woman in an oversized white tee looking back over her shoulder
The everyday uniform
It’s not what you carry.It’s what you bring to it.
Hands holding a plain canvas tote in front of denim
Details make the difference
Woman with an afro in white boots posing on a stool
Outside the ordinary
Two friends in white tees standing together and smiling
Wear your point of view
Woman in pink and green with white sunglasses
Bright ideas
Man in a white hoodie seated on a stool in a grey studio
Off duty

The EXPO studio film

Everyday.Extraordinary.

Wear it.

Colour Theory Tee · ₹990

Cream Colour Theory Tee folded on a wooden surface
Yellow Outside the Box Notebook floating on a pale background

Live it.

Outside the Box Notebook · ₹390

Model in the Colour Theory Tee with a cyan sling bag and a pink mat

Go offscript.

Your point of view matters

EXPO tote, cobalt mug, lime notebook and folded tee on colour blocks

Small things.Big energy.

Woman in an oversized tee and sneakers in a grey studio

Onyou.

The things you wear. The way you see the world.

Aroundyou.

Objects for your space. Room for your personality.

Bright objects on a yellow surface: headphones, yarn, scissors

The colour edit

Everydayicons.

Colour Theory Tee

Colour Theory Tee

₹990Wear your point of view
Outside the Box Notebook

Outside the Box Notebook

₹390For your next big what if
Everyday Carry Tote

Everyday Carry Tote

₹690Take your colour with you
Less Ordinary Art Print

Less Ordinary Art Print

₹790Make some wall space
Morning Person Mug

Morning Person Mug

₹490A brighter daily ritual
Off Duty Cap

Off Duty Cap

₹590Top it off with personality